Dean's corner

BackStories matter Associate Dean

Stories matter

By Tony Joyce, Associate Dean, Marketing and Communications

If a picture is worth a thousand words, how much is a great film worth?

Storytelling is the art of painting a picture in someone’s mind. Stories trigger sensory chemicals in our brains that make us feel a certain way and these feelings compel us to action. Stories can take many different forms but sometimes what makes a good story great is an unexpected bit of colour.

We have a great story to tell at London Business School, and we’re always searching for new ways to tell it…So just imagine how delighted we were to find this one.

If you have a great story to tell about London Business School, please get in touch