Sloan 50th anniversary lecture with David Arnold
As part of the Sloan 50th Anniversary celebrations, we would like to invite everybody to a lunchtime lecture with David Arnold, Adjunct Professor of Marketing on Bringing Digital to Wimbledon.
David will show the opportunities and the challenges of how Wimbledon is adapting to the digital world, and what this illustrates about trends in marketing, particularly the emergence of 'content marketing'. The content of the talk is derived from the case study, ‘Bringing Digital to Wimbledon’, which David co-wrote with John T Gourville, and was published in September 2017.
About David Arnold
David has taught on the LBS Sloan Masters in Leadership and Strategy programme for the last 11 years, and David’s research focuses on global versus local marketing; marketing strategy; innovation and market evolution; brand management; and global customer management.
Date: Thursday 21 June 2018
Time: 13:00 – 14:00
In the spirit of Wimbledon, strawberries and cream will be served on arrival, so make sure you get there before we run out!