New York Worldwide Alumni Celebrations
Worldwide Alumni Celebration in New York kick off on 17 October at Le Parker Meridien.
Dean, François Ortalo-Magné will be guest of honour, and the evening will feature a keynote presentation from Niro Sivanathan, Associate Professor of Organisational Behaviour.
Niro's session will focus on the Promise (and Perils) of our Cognitive Architecture. He will explore how individuals process information and make decisions with a view towards helping attendees understand how their cognitive structures guide choices and constrain judgements. Using his research on direct to consumer (DTC) drug advertisements as an example, he will articulate the promise and the perils of how framing information nudges others’ decisions and behaviours.