Leadership Below the CEO: What Drives Senior Marketers' Business Impact and Career Success?
Tuesday 15 November 2016
Join us for this exclusive event with Professor Patrick Barwise and Thomas Barta in which they share their insights and discuss 'Leadership below the CEO', in the specific context of what drives senior marketers' business impact and career success. It will be based on the findings in their new book The 12 Powers of a Marketing Leader.
Drawing on large-scale new research, the results and recommendations fall under four headings:
- Mobilise Your Boss: Make an impact at the highest level and align marketing with the company's priorities
- Mobilise Your Colleagues: Inspire and motivate your non-marketing colleagues to deliver a great customer experience
- Mobilise Your Team: Build and align a winning marketing team with the right mix of creative, analytical and leadership skills
- Mobilise Yourself: Focus on emotionally engaging goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions
RSVP here and if you have any questions, please email the events team.