The end is in sight. Confident that we are going to hit the Campaign target by the end of summer (two years early), we caught up with Ruth Beckinsale, Associate Director, Campaign, Advancement, to tell us more about the work that has gone into London Business School's first ever comprehensive fundraising Campaign.
1. You’re the Associate Director of Advancement’s £100m fundraising Campaign - how is the Campaign coming along?
The Campaign is going incredibly well with £98.5m already raised, we are confident we can hit the £100m by summer. We’ve raised this in less than three years which is incredible given this is the first time London Business School has ever done something like this. Alumni have also committed over 89,000 hours worth of volunteering time. We feel its really important to recognise time as well as money – Alumni being involved in the School, however that may be, adds hugely to the community and the brand. As we head into the last few months of Campaign watch this space for celebrations and announcements!
2. What’s the hardest challenge you’ve had to overcome while working on the Campaign?
The hardest challenge was starting at the School in April 2012 specifically to set up the Campaign and as part of that, write the case for support document. It took 12 months, 200 stakeholders and three design agencies.
3. What does your typical work day look like?
After procuring a large mocha, I check my emails, look at my diary and plan my time and then spend most of the day in meetings. Around those meetings I think about project strategy, look at project delivery, support others in project delivery around Campaign in particular closing out the Campaign and working on the Sammy Ofer Centre project working group.
4. Where is your favourite place on campus and why?
S215 meeting room – as you can see the trees of Regent’s Park. I love trees and they are beautiful at all times throughout the year.
5. What is top of your bucket list?
I would love to go to India. It’s been my dream since the age of four – but I don’t like flying hence why it’s taken so long.
6. Who would you invite to your dream dinner party?
Kenneth Williams, Stephen Fry, Kenny Everett, my mum, Aunty Kathleen, grandmother and my friend Graham. It would be an absolute hoot.
7. What is the most important lesson life has taught you?
That everybody is different and that’s something to be celebrated.
8. What do you consider your greatest achievement?
Sounds a cliché but my two children. They are the most important things in my life.
9. What’s the best piece of advice you’ve ever been given?
Don’t sweat the small stuff (someone in this School will recognise this).
10. Tell us something surprising about you
I love camping and own a caravan and two tents. Thinking about trading the ‘van in and buying a T@B (Look it up - they’re pretty cool)!
Thanks Ruth - we're looking forward to the celebrations!
If you'd like to be interviewed for Life@LBS, drop us an email - we'd love to hear from you!