Nader Tavassoli’s wins Strategy and General Management Award
Nader Tavassoli, Professor of Marketing, received the Strategy and General Management Award at The Case Centre Awards and Competitions 2017 for his case, Nespresso: What Next?, co-authored with Jamie Anderson and Mark Collins.
The Case Centre’s annual Awards and Competitions are now in their 27th year and celebrate the excellence in case writing and teaching at business schools worldwide.
Nader is ranked as a top 20 author with the Case Centre and is a previous award winner, on winning this year’s award he said “I am always looking for opportunities for new best, worst, or next-practice cases. I write cases as a way to engage participants to interactively apply theory and experience to a specific context. With over 100 institutions having used the Nespresso case alone, it is one way I can have a profound impact on the way the world does business”.