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Jenny Söderlind

Name: Jenny Söderlind
Programme: MBA2016
Time at London Business School: Including my time working with the Marketing and Communications team, almost 7 years.

1. You’re on the committee for the S.E.E. Summit 2015. Can you tell us more about the event?
It’s a chance to look at the broader impact of business – on society, the economy and the environment – through the lense of faculty and speakers from interesting organisations such as Marks & Spencer, Shell, Ferrovial and GlaxoSmithKline.   
 
2. What does your typical LBS day look like?
This term I’ve generally had an 8.15am lecture, so I get up at 6.30am so that I can have a proper breakfast of scrambled eggs and my first cup of tea of the day. Then I hop on the tube to School and generally make it into class by 8.14, just in time to swipe in. After my morning lecture finishes at 11am I generally have a committee meeting – SEE Summit or Industry Club – and then do some work on my part time internship project before my afternoon lecture at 15.45. When that finishes at 18.30 I head to a club event – there have been some great events run by the Retail & Luxury Goods Club for example – which usually run from 18.45 to 21.00. After that I head home to have a bit of time with my boyfriend falling into bed at 22.30!  
 
3. What’s your favourite spot on campus and why?
Well, I love the front lawn, but I imagine most people say that! In terms of places to work, I really like the top of House 38 – rooms 301 and 302 are nice and quiet so good for getting things done. 
 
4. What is top of your bucket list?
Visiting Japan! I missed out on Japan Trek tickets, so went to Thailand instead. It was amazing, but I still really want to go explore the intriguing culture and brilliant food of Japan.
 
5. Who would play you in the film of your life?
Hah that’s a funny one – well, someone once said I looked a bit liked Ingrid Bergman, so if we could revive her that would be an amazing honour! Although maybe that was more relevant when I had curly hair.
 
6. Who would you invite to your dream dinner party?
I’d love to invite some of my favourite authors – Margaret Atwood, Jenny Diski and Kazuo Ishiguro – plus Javier Marias and Jenny Erpenbeck for my boyfriend, he loves their books.
 
7. What is the most important lesson life has taught you?
I think the most important thing is to not get too annoyed or stressed when things don’t go your way, when people don’t do their bit or when others work very differently from you. In the end you can only control yourself, not your surroundings or other people, and it’s not worth getting too upset about it.
 
8. What do you consider your greatest achievement?
I’m proud of the part I played in the School’s fundraising campaign – helping to deliver the marketing and communications that has supported Advancement in their fundraising efforts – and the brochures won a CASE award!
 
9. What’s the best piece of advice you’ve ever been given?
“Give me solutions, not problems” – it’s a cliché and it annoyed me at the time when one of my first managers said it to me, but it’s very true, and not just at work. It doesn’t mean that you can’t ask for advice of course, but just that it’s important to be focused what you can change and improve if there’s something that isn’t working.  
 
10. Tell us something surprising about you
I competed in the National Cheerleading Championships while doing my undergraduate degree – and our squad came second!