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London.edu relaunch - elevating our brand online

Early December saw the relaunch of London.edu  with changes that are set to bring our brand alive online in new and exciting ways.

The site now has a number of enhanced features, including tools designed to showcase the full breadth of electives available on our masters programmes and to make it much quicker and easier to donate. London.edu was re-skinned in March, following our brand relaunch, and this latest round of developments is designed to provide an upgraded user experience and a site that fully reflects our brand and our community.

A new thought leadership hub, Think at London Business School, also replaces London Business School Review. We know that our thought leadership content is already extremely popular across all formats and the new hub will help to boost its visibility and promote user engagement.
 

All of these changes are a result of extensive qualitative and quantitative research, including performance analysis, surveys, competitor and best practice analysis, face-to-face consultations and online user testing with more than 700 current and prospective students.

Thanks go to the many groups of students, alumni and other users that were involved throughout the process.

Please visit the site, explore, and share with your networks.