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Fashion pop-up wins LBS prize

Pop-up fashion platform FASHEM beat strong competition to win this year's LBS Launchpad pitch night.

LBS Launchpad is a student-run, part-time pre-accelerator programme that helps entrepreneurs transform ideas into viable businesses. Successful applicants take part in a series of practical workshops, networking events, mentorship sessions, and pitches that help them test, develop, and launch their idea. During the final pitch night, while one team gets crowned the winner of the program, all entries are positioned to receive investment.

This year’s winner (pictured above) is FASHEM, a collaboration between Nina Brener-Hellmund (MBA 2019) and Lara Pereda, formerly of Net-a-Porter and Threads Styling. The company is looking to shake up the fashion e-commerce industry, with a business model that is the first to bring the pop-up concept online through social media. As a two-sided platform, FASHEM connects millennial shoppers with emerging designers through an experiential and effortless social commerce platform, helping customers shop for unique and hard-to-find affordable luxury products from all over the world.

FASHEM is not the only innovative business idea coming out of LBS Launchpad. The program – started two years ago - has grown hugely this year, showcasing an extremely committed cohort, as well as prestigious partners such as BCG DV, Frog Design, SeedLegals, Zero 1, Huge, and Forward Partners. Diversity is a particularly important aspect of the program, fueling creativity and the exchange of different perspectives within the cohort. Participants come from the world’s top universities and companies, and from all sorts of areas (business, engineering, data analysis etc). Some of them have already launched new businesses. The cohort also featured 46% female founders, and participants of all ages, from undergraduate to the professional world.

The ambition is to keep growing, in order to create a funnel for new business ideas within London Business School, capitalising on the increasingly entrepreneurial mindset of the students and on London’s fast-growing startup community. “We want to become a prominent hub of entrepreneurship within the London scene” says the Launchpad team.

Read more about LBS Launchpad, FASHEM and pitch night.