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Dealing with digital disruption

Everyone is talking about disruption - but what is it and how should traditional business models adapt in this age of digital disruption. 

This is the first question that Julian Birkinshaw, Professor of Strategy and Entrepreneurship; Academic Director of the Institute of Innovation and Entrepreneurship, Costas Markides, Professor of Strategy and Entrepreneurship, and David Craig, President of Financial & Risk Business at Thompson Reuters, tackle in the first of a new podcast series - Digital Disruption Briefings.

Listen to the full podcast here